Tinder doubles upon its casual character, as Match invests in relationship-focused Hinge

Tinder doubles upon its casual character, as Match invests in relationship-focused Hinge

Tinder hasn’t truly shaken its profile among consumers as a “hook up” app, in place of one created for much more serious relationship. Today, it appears Tinder try planning to accept the status just like the default application for more youthful people exactly who aren’t willing to subside. Based on Match people CEO Mandy Ginsberg, talking with dealers on the Q3 revenue label today, Tinder is actually getting ready to introduce their first-ever brand marketing campaign that encourage the “single lifestyle” with billboard marketing and other electronic initiatives. Continue reading